It is reported by Frost&Sullivan, a professional company involved in marketing report that the Southeast areas play very important role in global agrochemical and pesticides market.

In southeast asia, industry developed quickly in mordern times, while the agriculture still is the most important part in economy. Paddy and rice are the main food in sourheast asian countries. The ourput of agriculture covers about 16% in Indonesian GDP value, the rate is 20% in philippines, and the case is almost same in thailand and malaysia, with the rate about 9% to 10%.

It is respected that the planting area of fruit trees and vegetables is definitely rising. As agriculture is the base of economic development in southeast asian countries, the application of agrochemical such asinsecticide, fungicide and herbicide is becoming more and more important for crop protection against insects and fungus.